Hero MotoCorp: The World’s Largest Two-Wheeler Manufacturer

If you are looking for a reliable, affordable, and stylish two-wheeler, you might want to consider Hero MotoCorp, the world’s largest two-wheeler manufacturer. Hero MotoCorp is an Indian multinational company that produces motorcycles and scooters for various segments and markets. In this blog, we will explore the history, achievements, products, and vision of Hero MotoCorp, and why it is a leader in the two-wheeler industry.

History of Hero MotoCorp

Hero MotoCorp was founded in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company was initially called Hero Honda Motors Limited, and it introduced motorcycles that were popular in India for their fuel economy and low cost. A famous advertising campaign based on the slogan ‘Fill it – Shut it – Forget it’ emphasized the motorcycle’s fuel efficiency and helped the company grow at a double-digit pace since its inception.

In 2001, Hero Honda became the largest two-wheeler manufacturing company in India and globally. It maintained its global industry leadership to date, with a market share of about 46% in the Indian two-wheeler industry. In 2010, the company decided to terminate the joint venture with Honda and rebrand itself as Hero MotoCorp. The company also launched a new logo and identity, reflecting its ambition to become a global brand.

Achievements of Hero MotoCorp

Hero MotoCorp has achieved many milestones and accolades in its journey of over 40 years. Some of the notable achievements are:

• Hero MotoCorp has sold over 110 million two-wheelers since its inception, making it one of the most trusted and loved brands in the world.
• Hero MotoCorp has eight state-of-the-art manufacturing facilities across India, Colombia, and Bangladesh, with a total installed capacity of over 11 million units per annum.
• Hero MotoCorp has a network of over 9000 customer touchpoints, including dealerships, service centers, spare parts outlets, and exclusive outlets across India and 40 other countries.
• Hero MotoCorp has been recognized as the ‘World’s No.1 Two-Wheeler Company in terms of unit volume sales in a calendar year’ by the Guinness World Records for 19 consecutive years from 2001 to 2019.
• Hero MotoCorp has won several awards and honors for its excellence in quality, innovation, customer satisfaction, corporate social responsibility, and sustainability.

Products of Hero MotoCorp

Hero MotoCorp offers a wide range of two-wheelers for different segments and preferences. The company has four product categories: practical, executive, performance, and scooters. Some of the popular products in each category are:

• Practical: These are the entry-level motorcycles that offer high mileage, low maintenance, and easy handling. They are ideal for daily commuting and rural markets. Some of the models in this category are Splendor, HF Deluxe, Passion, and Glamour.
• Executive: These are the premium motorcycles that offer superior performance, comfort, and style. They are suitable for urban and highway riding. Some of the models in this category are Super Splendor, Xtreme, Achiever, and Karizma.
• Performance: These are the sporty motorcycles that offer high speed, power, and thrill. They are designed for enthusiasts and adventure seekers. Some of the models in this category are Xpulse, XMR, Mavrick, and Harley Davidson X440.
• Scooters: These are the convenient and trendy two-wheelers that offer easy maneuverability, storage space, and features. They are preferred by women, youth, and urban customers. Some of the models in this category are Pleasure, Maestro, Duet, and Vida.

Vision of Hero MotoCorp

Hero MotoCorp is not just a two-wheeler manufacturer, but a mobility solutions provider that aims to enhance the quality of life of its customers and society. The company has a vision to become a global leader in the two-wheeler industry, with a presence in over 50 countries by 2024. The company also has a vision to become a future-ready organization, with a focus on innovation, digitalization, and sustainability.

Hero MotoCorp has invested in research and development, technology, and partnerships to create cutting-edge products and services that meet the evolving needs and aspirations of its customers. The company has also launched several initiatives to promote road safety, environmental protection, education, health, and women empowerment, as part of its corporate social responsibility and sustainability agenda.

Hero MotoCorp is a hero in the true sense of the word, as it has created a legacy of excellence, passion, and trust in the two-wheeler industry.